Fuel Coffee Roasters Branding

Illustrator and Indesign

Fuel Coffee Roasters is dedicated to supplying athletes with supplement-filled coffee. Coffee allows athletes to train for longer amounts of time, aids in improving endurance and enables the body to run off of stored fat instead of sugar. There are many perks to drinking a cup of coffee, and Fuel Coffee Roasters took it a step further. With Fuel Coffee Roasters, you pick bags of grounds that are catered to your athletic needs. Like varying roasts, the coffee grounds contain collagen, protein powder, creatine... the list goes on. The aim is to have you training at your peak after a cup.

Like the grounds and cold brew, the invitation imitates the packaging that the audience would recognize. It would be mailed in a coffee bag, knowing that the receiver will automatically know this company has something to do with coffee blends. 

Company Booklet

This booklet comes with the coffee grounds when purchased. It gives the viewer the science behind all of it in case they did not know. Many people wonder what they best way to brew coffee is, so I thought it was important to show two different (but equally effective ways) to brew the blends.

The packaging of the coffee grounds and cold brew cans builds off of the booklet design and allows the viewer to understand more what it will be like to hold the product. The grounds container is designed to mimic a protein powder container, something that is very familiar to athletes. I chose this type of packaging because I wanted the viewer to immediately associate the coffee brand with other athletic necessities and things they see on an almost daily basis.