LCFA Day at the races branding

Procreate, illustrator, and indesign

Day at the Races, an event supported by the Lung Cancer Foundation of America, is an annual horse race in Del Mar, California. Although the event focuses on lung cancer awareness, the branding assets emphasize the sophistication of the race. The branding includes a poster, website landing page, guest pass and notebook for the user to take note of which horses they are bidding on.  The goal was for it to feel as if the viewer was attending the Kentucky Derby with the serif font and deep navy backgrounds.